APS
30th APS Annual Convention · 2018
The Effects of Fifty Shades of Grey on Internet Purchasing Behaviors.
- Jon Cool
Texas A&M University Texarkana
Abstract
Did Fifty Shades of Grey take BDSM into the mainstream? This study looks at terms for the book and tracks the interest of those terms using Google Trends. Applying the theory of planned behavior I predict readers will use the internet to research and purchase items used in the book.
Sexuality/Sexual Behavior