Cultural Self-Awareness Improves Intergroup Attitude through Increasing Multiculturalism and Polyculturalism

Cultural self-awareness, defined as the awareness of culture’s influence on the self, could facilitate intergroup relations. We found that Taiwanese baseball fans’ cultural self-awareness before a competition predicted their endorsement of multiculturalism and polyculturalism after the competition, which in turn led to more positive attitude toward the opposing country, Japan.