The Effect of Self-Affirmation and Gender Identity on Sexual Prejudice and Inflated Toughness Among Men Whose Masculinity Is Threatened

Masculinity threatened men restore their manliness through sexual prejudice. The current study found that after threat, strongly male identified men reported increased toughness, and men who engaged in self-affirmation expressed lower levels of sexual prejudice. Threatened men did not, however endorse greater gender inequality or stereotypically masculine roles.