APS
30th APS Annual Convention · 2018
Impact of Alcohol in Instagram Posts and the Attractiveness of the Poster on College Student's Alcohol Norms and Cravings
- Cody Weeks
California State University, Los Angeles - Vanessa Ramirez
California State University, Los Angeles - Gloria Marquez
California State University, Los Angeles - Kaveri Subrahmanyam
California State University, Los Angeles
Abstract
The present study examined the impact of experimenter-created Instagram posts on a diverse sample of emerging adult participants’ alcohol cravings. Participants viewed Instagram posts, which showed an attractive or unattractive poster with or without alcohol. Results suggest that alcohol users had stronger alcohol cravings after viewing alcohol on Instagram.
Media/Technology
