APS
30th APS Annual Convention · 2018
The Role of Feminine Visual Cues in Evaluations of Male Dominated Occupations
- Jessica Shropshire
University of California Los Angeles - Kerri Johnson
University of California, Los Angeles
Abstract
We assessed whether visual cues of femininity impact ratings of occupation. Results indicated female, feminine faces were less likely to be classified as scientists and software engineers relative to male, masculine faces. Visual cues of femininity may influence the extent to which women are viewed as credible in male-dominated occupations.
Social Cognition
