Emotional and Behavioral Motivation in Response to Organ Donation Health Messages

San Francisco, CA · May 2018

Poster · General

Mackenzie Goodwin
Tennessee Tech University
Nicole Henniger
Tennessee Technological University

Abstract

A study of US participants (n = 103) assessed emotional and motivational responses to an organ donation public health message. Feeling guilty predicted greater intentions to register in the future, supporting the reparative motivation of guilt. Investment in body intactness predicted emotional but not behavioral responses.

Motivation

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Emotional and Behavioral Motivation in Response to Organ Donation Health Messages

Abstract

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