APS
30th APS Annual Convention · 2018
A Qualitative Research on Color Concepts and Their Associated Feelings
- Sara Saban
Assistant Professor
Abstract
Color concepts were investigated in terms of the feelings evoked and in terms of heavy-light, warm-cold, taste, feminine-masculine dimensions in a qualitative research.
Frequency analysis for the answers for each color and each dimension have been evaluated to find out the color-meaning/feeling associations.
Emotion