APS
30th APS Annual Convention · 2018
Testing Implications of Social Comparison Theory on Speeding Behavior in a Data Set of Automated Speed Recording System
- Ivars Austers
University of Latvia - Inese Muzikante
Riga Technical University
Abstract
We considered the concept of social comparison to be important in explaining traffic speeding. Based on social comparison theory we assumed drivers will not speed in case of a low traffic intensity, speeding will rise with growing traffic intensity, yet by reaching saturation in traffic intensity speeding will be reduced.
Applied Experimental