Attentional Breadth Moderates the Effect of Context Valence on Product Liking

In an eye-tracking experiment, we presented products in attractive and unattractive contexts (i.e., store environments). Participants liked products more if they were presented in an attractive (vs. unattractive) context. Importantly, this effect of context valence was more pronounced for participants who were primed with broad (vs. narrow) visual attention.