Did I Get Enough Likes? Exploring How Content and Feedback on Instagram Posts Influence Satisfaction and State Self-Esteem

This study demonstrates that content of participants’ recent Instagram photos is largely unrelated to their satisfaction with the photos and their state self-esteem. Likes/comments on these photos did not predict satisfaction, but were positively related to appearance self-esteem. Similarly, current satisfaction with photos predicted greater state self-esteem in all domains.