APS
30th APS Annual Convention · 2018
Effects of Explicit and Implicit Brand Preferences on Legal Judgments
- Caitlin Larsen
Baruch College - Matthew Fong
The Graduate Center, CUNY - Jaihyun Park
Baruch College, The City University of New York
Abstract
Two studies investigated whether and how explicit and implicit brand preferences affect legal judgments. After reading case materials on a patent infringement, participants made legal judgments. Results of both studies indicated that they could make judgments primarily based on evidentiary strength regardless of their explicit and implicit biases
Judgment and Decision Making
