Sequential Choice Tasks: The Role of Previous Choice Vs. Impression Formation

San Francisco, CA · May 2018

Poster · Social

Jessica Kwong
The Chinese University of Hong Kong
Lorenzo Cecutti
The Chinese University of Hong Kong

Abstract

We mostly think of ourselves as consistent in our preferences and choices. However, much research in the field of behaviour decision theory has demonstrated that this is not the case. This research aims to show how impression formation vs. choice task will influence how we go about a subsequential choice.

Consumer

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Sequential Choice Tasks: The Role of Previous Choice Vs. Impression Formation

Abstract

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