The Female Homogeneity Effect: Women but Not Men Are Accessed Faster at a Categorical Versus Name Level

We show evidence that both men and women tend to de-individuate female (vs. male) targets using a categorization paradigm. Across two experiments, participants exhibited significantly slower reaction times to celebrity female (versus male) faces after being primed with targets' names than with the categorical variables, human and gender (i.e., "women/men").