Price Premium of Girl Scout Cookies for Charity

San Francisco, CA · May 2018

Poster · Cross-Cutting Theme Poster - Psychology of Inequality

Cian Lin
National Taiwan University
Yen-Ning Chang
Yale-NUS College
Jui-Chung Li
NYU Population Center

Abstract

We conducted a field experiment and found that subjects were willing to pay a higher price for cookies randomly presented to them as girl scout cookies for charity than cookies sold on behalf of a local bakery. This price premium varies by socioeconomic characteristics but not big five personality traits.

Consumer

← Poster Session V

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