APS
30th APS Annual Convention · 2018
External Control of Conscious Thought By Brand Symbols
- Lisa Moreno Zacher
San Francisco State University - Wei Dou
San Francisco State University - Ezequiel Morsella
San Francisco State University - Ezequiel Morsella
University of California, San Francisco
Abstract
Can brand symbols (e.g., Nike, Starbucks) trigger insuppressible mental imagery? Evidence for this is provided in a variant of the Reflexive Imagery Task (RIT). Corroborating the robustness of the RIT effect, we also provide evidence that this effect occurs comparably with stimulus scenes having one stimulus or two critical stimuli.
Cognitive Processes
