APS
30th APS Annual Convention · 2018
Clinically Studied or Clinically Proven? False Memory for Print Advertisements
- Alexander Siegel
University of California, Los Angeles - Brandon Carone
University of California, Los Angeles - Alan Castel
University of California, Los Angeles - Aimee Drolet
University of California, Los Angeles
Abstract
Products, such as dietary supplements, may claim they can improve memory. Some advertisements include phrases such as “clinically studied”. After a delay, we found that people would often misremember this phrase as “clinically proven”. This shows the reconstructive nature of memory, and highlights how consumers may misremember claims about products.
Memory
