APS
30th APS Annual Convention · 2018
When Photos Backfire: Truthiness in Comparative Judgements
- Lynn Zhang
University of Southern California - Eryn Newman
University of Southern California - Norbert Schwarz
University of Southern California
Abstract
The acceptance of comparative claims was enhanced by a photo of the subject and impaired by a photo of the referent. These effects were moderated by the ease of imagining the subject. Throughout, fluency of processing the subject was more influential than fluency of processing the referent.
Judgment and Decision Making
