APS
30th APS Annual Convention · 2018
Testing the Dimensions of Cultural Sensitivity in Oral Health Communication for Mexican American Mothers
- Theodore Singelis
CSU, Chico - Raul Garcia
Boston University, Henry M. Goldman School of Dental Medicine - Rachel Davis
University of South Carolina
Abstract
Theory posits two dimensions of culturally sensitive (CS) health communication: surface and deep structure. In a randomized 2x2 experiment, information recall of oral health pamphlets showed significant positive main effects for CS images and CS written messages. Causal mechanisms require further investigation. Implications for mhealth and ehealth applications are discussed.
Public Health
