A Structural Model Predicting Media Consumption and Online Shopping Behaviors

Boston, MA · May 2017

Poster Session · Personality/Emotion

Erryn Rivers
California State University, Sacramento
Sam Stevens
California State University, Sacramento
Lawrence Meyers
California State University, Sacramento

Abstract

A structural mediation model was proposed with future contemplation, self-control, media consumption, and online shopping. The model yielded an excellent fit accounting for 23% of media consumption and 14% for online shopping.

Personality

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A Structural Model Predicting Media Consumption and Online Shopping Behaviors

Abstract

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