APS
29th APS Annual Convention · 2017
The Harbaugh Effect: Spike in Michigan Fandom Observed in a City with Mixed Loyalty
- Ethan Cole
University of Michigan - Michael Falbo
University of Michigan - Sophia Blanchard
University of Michigan - Camille Gazoul
University of Michigan - Noreen Nader
University of Michigan - Michele Day
University of Michigan - Claire Saunders
University of Michigan - Daniel Kruger
University of Michigan
Abstract
The inter-state “Toledo War” lives on in the local divided loyalty between the University of Michigan and Ohio State University football teams. In 2013, observational research found a ratio of approximately 3:2 for individuals displaying OSU and UM items. In 2015, the gap between UM and OSU was closed.
Sport
