Why the last chocolate tastes the best

The Telegraph:

Psychologists discovered that people become “motivated” when they know an experience is about to be completed.

The University of Michigan study found that this led to a person thinking the experience would end happily.

The findings, reported in the journal Psychological Science, could add weight to the saying “leaving the best for last”.

“Endings affect us in lots of ways and one is this ‘positivity effect,” said researcher Ed O’Brien, who led the study.

“It is something motivational. You think ‘I might as well reap the benefits of this experience even though it is going to end’ or ‘I want to get something good out of this while I still can’.

“It is also possible that we have become used to expecting endings to be happy.”

He added: “When you simply tell people something is the last, they may like that thing more.”

Read the whole story: The Telegraph

Leave a comment below and continue the conversation.

Comments

Leave a comment.

Comments go live after a short delay. Thank you for contributing.

(required)

(required)