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Professional Development: Psychological Science in Action: Building a Startup that Works
Entrepreneurship can be an all-consuming endeavor, requiring emotional resilience and deft team-building skills. Industrial/organizational psychologists Ali O’ Malley and Nikki Blacksmith, both entrepreneurs and consultants, recently discussed entrepreneurial identity and how to market your product or service in an APS webinar, “Building a Start Up That Works.” This webinar aimed to guide psychological scientists who have entrepreneurial ambitions. O’Malley is the founder of Reflexion Group, where she serves as a coach for executives and startup founders.
