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Pricing and the brain: Why things cost $19.95
Are we really fooled when storekeepers price something at $19.95 instead of a round twenty bucks? It seems so and new research from University of Florida marketing professors Chris Janiszewski and Dan Uy shows that
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Hunger for Money
“Will work for food.” Scrawled on a piece of cardboard those words are a painful reminder of life’s fragility. They also pluck a deep chord in our psyche, because they reduce life to our most
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Income and Happiness
Martin Seligman and I, as well as many others, have now collected a substantial amount of data on the relation of money and well-being, but these data are often misunderstood. Below I clarify some of
