Speed-Reading Reborn for Smartphones, Smartwatches

Scientific American: Speed-reading is either a productivity enhancer or a gimmick that lets people gobble up content without really understanding or retaining what they’ve read. This debate—dating back to the late 1950s—resurfaced recently when Samsung integrated the new Spritz speed-reading app into the high-profile Galaxy S5 smartphone and Gear 2 smartwatchlaunched last More

Why That Video Went Viral

The New York Times: There it was, virtual gold: a video of a firefighter resuscitating a kitten trapped in a smoky home. Neetzan Zimmerman, then an editor at Gawker, a news and gossip site, knew it was destined for viral magic. But before he could publish a post about it, his editor made More

Step Up to the Mic

If knowledge is power, then psychological scientists have enormous untapped power to change the world. Psychologists study something of interest to everyone on the planet — namely, people.  We try to understand why people behave as they do and how we can encourage them to change their behavior to improve More