Decision Making

A number of recent studies have looked at what happens to humans when faced with extensive choice — too many kinds of chocolate or too many detergents to choose from at the grocery store. Under such circumstances, consumer psychologists believe that the brain can be “overwhelmed,” leading to poorer quality More

It is not surprising that as our economy continues its freefall, we are feeling increasingly more stressed and worried. Many of us are feeling extreme unease about the security of our jobs and being able to make our next mortgage payment. However, according to new a report in Psychological Science More