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Why C is not G: How We Identify Letters
The next time you are reading a book, or even as you read this article, consider the words that you are seeing. How do you recognize these words? Substantial research has shown that while reading
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If it’s Hard to Read, it’s Hard to Do: Study Shows Difficult to Read Instructions Decrease Motivation
It is not surprising that people are more willing to participate in a task if it does not require too much effort. What is interesting, however, is the way we determine just how easy a
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Could Your Initials Influence Where You Choose to Work? A Systematic Test of the “Name-Letter Effect”
One of the most important decisions that we can make is what company we will work for. There are a number of factors to consider when making this decision, including salary, benefits and work location.
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The Nose Knows: Two Fixation Points Needed for Face Recognition
Many of us are bad at remembering names but we are very quick to point out that at least we never forget a face. Never mind recognizing a familiar face- how is it that we
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Cold and Lonely: Does Social Exclusion Literally Feel Cold?
When we hear somebody described as “frosty” or “cold”, we automatically picture a person who is unfriendly and antisocial. There are numerous examples in our daily language of metaphors which make a connection between cold
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The Grass is Always Greener…Or is It? The Neural Basis of Searching Behaviors
What motivates some to constantly seek out the next best thing, the greener grass, while others of us are content to stick with what’s known and safe? Our ancient ancestors had to forage in the