Behavioral Research

Thoughts on the Future of Data Sharing

A number of policy changes are occurring that could profoundly affect our science, perhaps in unanticipated ways. Unfortunately, many of these changes are being formulated without sufficient input from psychological scientists, even though components of the policies could threaten the protection of privacy, the data quality, the nature of our More

Real-Time Data May Be the Best Backseat Driver

New technology is allowing auto insurers to offer insurance models that can use an individual’s real-time driving behavior rather than actuarial tables to help determine their insurance costs. Several major insurance companies now offer Pay-As-You-Drive insurance (PAYD), where insurance fees are directly linked to an individual driver’s real world behavior. More

Negative Emotional Cues Send Drivers to Distraction

Driver distraction is one of the leading causes of motor vehicle accidents. In 2013 alone, 3,154 people were killed in motor vehicle crashes involving distracted drivers, according to the U.S. Department of Transportation. Obvious distractions, like talking on a cell phone, can contribute to accidents by physically diverting a driver’s More