From: The Boston Globe

Do you have brain power to make an idea go viral?

The Boston Globe:

What distinguishes a hot new idea from one that’s destined to be a dud?

University of California, Los Angeles, researchers explored what they called the “buzz effect” by recruiting nearly 100 undergraduate students to serve as either “interns” pitching what they deemed to be the next megahit TV show or “producers” to evaluate the interns’ ideas.

In a recent study published in the journal Psychological Science, the researchers performed brain imaging scans while the interns were listening to potential ideas to determine which ones to pitch and found that those who were most successful at getting their ideas picked up by the producers had more activation in certain brain regions.

Read the whole story: The Boston Globe

APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Comments will be moderated. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.