Subliminal Speech Priming

Abstract

We present a novel subliminal priming technique that operates in the auditory modality. Masking is achieved by hiding a spoken word within a stream of time-compressed speechlike sounds with similar spectral characteristics. Participants were unable to consciously identify the hidden words, yet reliable repetition priming was found. This effect was unaffected by a change in the speaker's voice and remained restricted to lexical processing. The results show that the speech modality, like the written modality, involves the automatic extraction of abstract word-form representations that do not include non-linguistic details. In both cases, priming operates at the level of discrete and abstract lexical entries and is little influenced by overlap in form or semantics.