The Impact of Media Portrayals on Gender Microaggressions: An Experimental Test of Counter-Biased, Neutral, and Gender-Biased Portrayals

This study examines how exposure to counter-biased, neutral, and gender-biased media, specifically advertisements, influences the expression of gender-based microaggressions. Using a mixed-methods experimental design, participants completed attitude scales and behavioral tasks. Findings will aim to inform media practices and interventions that reduce implicit gender bias in everyday interactions.