Framing Health Cues: Influence of Fitness-Relevancy and Cue Modality on Emotional and Health-Risk Judgments

Health-threat identification is crucial to survival impacting cognition and behavior, yet remains underexplored. We examined emotional and health-risk judgments to health-related (vs. health-unrelated) actions framed as disease, allergy, or without context, across four presentation modalities. Framing primarily influenced responses to health-related actions. Results provide methodological guidance and potential public-health applications.