APS
2026 APS Annual Convention · 2026
When Tiktok Meets Cognition: The Moderating Role of Self-Objectification
- Alina Knueppel
Anglia Ruskin University, Cambridge - Magdalena Zawisza
Anglia Ruskin University, Cambridge - Viren Swami
Anglia Ruskin University, Cambridge
Abstract
We examined the effect of (non-)stereotypical TikTok videos on cognitive performance in 190 women. The manipulation had no direct effects; however, self-objectification moderated the influence of video condition on quantitative and verbal performance, indicating that transient shifts in self-objectification moderate how media exposure shapes cognitive outcomes in this study.
