Parasocial Relationships In Latin America: Brazilian and Colombian Validation of the Multidimensional Measure for Parasocial Relationships

Barcelona, Spain · May 2026

Posters · How We Know: Methods, Measurement & Open Science

Thiago Daniele
Uniform school of health sciences
Thiago Daniele
University of Fortaleza
Milgen Sánchez-Villegas
Promotion of Health and Innovation for Well-Being (PHI-WELL) Research Group
Milgen Sánchez-Villegas
Universidad Simón Bolívar, Facultad de Ciencias Jurídicas y Sociales, Centro de Investigación e Innovación Social José Consuegra Higgins, Barranquilla, Colombia.
Elina Björk
University of Stavanger
Paula Ospina Carvajal
University of Stavanger
Yolima Alarcón-Vásquez
University of Stavanger
Yolima Alarcón-Vásquez
Universidad Simón Bolívar
Ana María Trejos-Herrera
University of Stavanger
Ana María Trejos-Herrera
Universidad del Norte
Jenny Villegas
University of Stavanger
Danilo Garcia
University of Stavanger

Abstract

Social media amplifies parasocial bonds, yet validated tools for quantifying them in Latin America are scarce. We present Brazilian and Colombian validations of the Multidimensional Measure of Parasocial Relationships (MMPR), testing its four-dimensional (affect-behavior-cognition-decision) structure, reliability, and gender invariance, and linking MMPR scores to concrete digital engagement behaviors.

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Parasocial Relationships In Latin America: Brazilian and Colombian Validation of the Multidimensional Measure for Parasocial Relationships

Abstract

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