APS
2026 APS Annual Convention · 2026
Parasocial Relationships In Latin America: Brazilian and Colombian Validation of the Multidimensional Measure for Parasocial Relationships
Session: Poster Session VII
Authors
- Thiago Daniele
University of Fortaleza - Thiago Daniele
Uniform school of health sciences - Milgen Sánchez-VillegasPresenting Author
Universidad Simón Bolívar, Facultad de Ciencias Jurídicas y Sociales, Centro de Investigación e Innovación Social José Consuegra Higgins, Barranquilla, Colombia. - Milgen Sánchez-VillegasPresenting Author
Promotion of Health and Innovation for Well-Being (PHI-WELL) Research Group - Elina Björk
University of Stavanger - Paula Ospina Carvajal
University of Stavanger - Yolima Alarcón-Vásquez
Universidad Simón Bolívar - Yolima Alarcón-Vásquez
University of Stavanger - Ana María Trejos-Herrera
Universidad del Norte - Ana María Trejos-Herrera
University of Stavanger - Jenny Villegas
University of Stavanger - Danilo Garcia
University of Stavanger
Abstract
Social media amplifies parasocial bonds, yet validated tools for quantifying them in Latin America are scarce. We present Brazilian and Colombian validations of the Multidimensional Measure of Parasocial Relationships (MMPR), testing its four-dimensional (affect-behavior-cognition-decision) structure, reliability, and gender invariance, and linking MMPR scores to concrete digital engagement behaviors.
