APS
2026 APS Annual Convention · 2026
Ad-Vantage or Ad-Verse? Does Recruitment Wording Shape Participant Traits and Results?
- Gabriella Avila Patro
Queen's University, Canada - Leandre Fabrigar
Queen's University - Thomas Vaughan-Johnston
Cardiff University - Faizan Imtiaz
Towson University - Samantha Shang
Queen's University - Li-Jun Ji
Queen's University
Abstract
Recruitment ads have long been overlooked as an important methodological detail amongst psychologists. We propose that the wording of recruitment ads (generic vs. specific) may affect the characteristics of participants that sign up (i.e., unintentionally introducing sampling bias) which can later affect whether results replicate.
