Loving ‘Us’ Vs. Hating ‘Them’: Outgroup Derogatory Political Content Enhances Partisan-Specific Neural Synchrony

This study investigates how political messages shape shared brain responses. Using naturalistic fMRI and ISC, we test whether watching outgroup-derogatory content produces stronger neural alignment within partisan groups than ingroup-favoring content. We expect neural synchrony to vary with participants’ interpretations, linking behavioral reactions to shared patterns of brain activity.