APS
2026 APS Annual Convention · 2026
Affective Populist Language Use and Polarization for Democratic Upliftment: The Case of Cameroon’s 2025 Presidential Election
- Comfort Ojongnkpot
University of Buea, - Comfort Ojongnkpot
University of Buea, - Sylvanus Bisong Effiom
MOORFIELDS EYE HOSPITAL, NHS FT ,LONDON - Emmanuella Ewane
University of Buea,
Abstract
This research investigated Affective populist language use and polarization. Based on a mixed-methods design, the study revealed how populists used language to garner support, create divisive tendencies and shape public opinion, highlighting a relationship between linguistic expressions and political behaviour. The study has implication for language use and democratic process
