Affective Populist Language Use and Polarization for Democratic Upliftment: The Case of Cameroon’s 2025 Presidential Election

This research investigated Affective populist language use and polarization. Based on a mixed-methods design, the study revealed how populists used language to garner support, create divisive tendencies and shape public opinion, highlighting a relationship between linguistic expressions and political behaviour. The study has implication for language use and democratic process