“Toughen up?”: The Role of Honor and Masculinity in Men's Mental Health-Seeking Intentions through the Lens of Theory of Planned Behavior

This study will examine how honor endorsement and traditional masculinity ideology are related to men's mental health-seeking intentions in the U.S South. Using the Theory of Planned Behaviour components - attitudes, subjective norms, and perceived behavioral control as mediators, it aims to clarify gender and culturally-based barriers to mental help-seeking.