By a Hair's Difference: Hair Texture Affects Conversational Generosity in Video-Mediated Chatrooms

The amount of time video-chat partners (1,100 White Males, Mage = 25.87) invested in synchronous chat with a black female target varied significantly as a function of hair texture (Straight/Natural). Results consistently demonstrated significantly greater time investments for straight versus natural hair, indicating a conversational generosity bias toward straight hair.