APS
2025 APS Annual Convention · 2025
How Collective Pride Shapes Donations to Charity
- Kunalan Manokara
Duke University - Maria Zwicker
University of Amsterdam - Kerry Kawakami
York University - Christoph Klebl
University of Queensland - Kimberly Doell
Social, Cognitive and Affective Neuroscience Unit, Faculty of Psychology, University of Vienna - Disa Sauter
University of Amsterdam
Abstract
In two experiments (n = 1,695), we demonstrate that some positive emotions (e.g., collective pride) are better enablers of charitable donations than others (e.g., amusement), an effect explained by social connectedness. Moving beyond valence effects, our work highlights the added utility of connectedness in bridging emotion with prosocial behaviour.
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