A Dual-Process Motivational Model of Prejudice in the 2024 U.S. Presidential Election

Washington, DC · May 2025

Poster · Social

Aleksandra Rusowicz
UConn Storrs
Natalie Shook
University of Connecticut

Abstract

Using the dual process motivational model, we examined how racism, sexism, nationalism, and xenophobia influenced 2024 U.S. presidential election outcomes. Prejudice, particularly xenophobia, predicted Trump support and Harris opposition. Prejudice mediated effects of social dominance orientation and right-wing authoritarianism, reflecting social dominance and security motives underlying political attitudes and behavior.

Politics

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A Dual-Process Motivational Model of Prejudice in the 2024 U.S. Presidential Election

Abstract

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