Nostalgia and Consumers' Product Recycling Decisions

Washington, DC · May 2025

Poster · Social

Session: Poster Session IX

Authors

Linjia Jiang
The Chinese University of Hong Kong
Jessica KwongPresenting Author
The Chinese University of Hong Kong

Abstract

Across five studies, we found that nostalgia (dispositional, situational, or induced by product packaging) enhanced consumers' product recycling intentions, but only when the products were strongly linked to their identity, such as brand or cultural identity.

Motivation

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Nostalgia and Consumers' Product Recycling Decisions

Authors

Abstract

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