APS
2025 APS Annual Convention · 2025
Nostalgia and Consumers' Product Recycling Decisions
- Linjia Jiang
The Chinese University of Hong Kong - Jessica Kwong
The Chinese University of Hong Kong
Abstract
Across five studies, we found that nostalgia (dispositional, situational, or induced by product packaging) enhanced consumers' product recycling intentions, but only when the products were strongly linked to their identity, such as brand or cultural identity.
Motivation