Individual Action in Complex Societal Problems: Developing an Integrated Solution Mindset Using the Domain of Fossil Fuel Usage

We explore an integral solution mindset for complex societal problems. There were 3,600 participants in a 2(direct harm vs. indirect harm)x2(norm message vs. no norm)x2(broader effort vs. no broader effort)+1(control message) experiment. Direct harm message with public support influenced shared responsibility to reduce their fossil fuel usage.