Cultural Values and Social Discounting: Higher Collectivism Is Associated with More Generosity Toward Socially Distant Others

We examined the association between individualism/collectivism and social discounting in a U.S. lifespan sample (N =447, M_age =51.20, 225 Females). Higher collectivism was significantly correlated with more generosity toward individuals and charities and a higher tendency to favor socially distant recipients, suggesting an association between cultural values and prosocial decisions.