Are Words and Faces Alike in Triggering Gender Stereotyping? ERP Evidence

Gender stereotyping in word and face processing was investigated using ERPs. Participants performed gender categorization on face targets and lexical decision on word/non-word targets. Faces were primed by stereotypical words and words by female/male faces. Stereotype-congruent and incongruent prime-target pairs elicited distinct N400, P300, and LPP effects, revealing stereotype asymmetries.