APS
2025 APS Annual Convention · 2025
The Winner’s Decline: How Implicit Bivalence Elicited By Presidential Candidates Changed during the 2024 Election
- Victoria Rivera
Cornell University - Minghui Ni
Cornell University - Randy Lee
Cornell University - Arin Korkmaz
Yale University - Melissa Ferguson
Yale University - Vivian Zayas
Cornell University
Abstract
We examined implicit bivalence toward Kamala Harris and Donald Trump during the 2024 Presidential Election. Using the evaluative priming task, both candidates facilitated positive and negative associations for participants (N = 715 pre-election; 527 post-election), moderated by one’s preferred candidate. We observed significant changes in implicit attitudes following the election.
Implicit Bias
