APS

2024 APS Annual Convention · 2024

Neuroforecasting Online Engagement with Nature Images

San Francisco, CA · May 2024

Poster · Personality/Emotion

  • Xinzhe Wu
    Stanford University
  • Tara Srirangarajan
    Stanford University
  • Nik Sawe
    Emmett Interdisciplinary Program in Environment and Resources, Stanford University
  • Tierney Thys
    California Academy of Sciences
  • Brian Knutson
    Stanford University

Abstract

By combining neuroimaging and internet data, we sought to forecast engagement with online images of endangered species . Brain activity in evaluative regions predicted image engagement within scanned individuals (n=37), while group neural responses also forecast social media engagement with images. These findings extend neuroforecasting to engagement with nature images.

Decision Making

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