APS
2024 APS Annual Convention · 2024
The Politicization of Family: A Content Analysis of U.S. Members of Congress' Family-Centric Language on Twitter
- Brittany Wheeler
University of California, Santa Barbara - Musa Malik
University of California, Santa Barbara - Sungbin Youk
University of California, Santa Barbara - Rene Weber
University of California, Santa Barbara
Abstract
With the rise of social media, politicians strategically connect with audiences, aiming to enhance personal reputation and electoral success. Building upon strategic communication, psychological proximity, and moral psychology research, we present 2 studies that examine how U.S. Congress members construct self-presentational narratives via family-referential language on Twitter.
