Whether You like It or Not Is More Related to How You Want to Feel: People Who Want to Feel High Arousal Positive Affects in Daily Life Prefer Interesting Advertisements.

San Francisco, CA · May 2024

Poster · Personality/Emotion

Ying Ju Lee
Sheng-Ling Chang
Cornell University
Sheng-Ling Chang
Kaohsiung Medical University

Abstract

To assess the predictive power of ideal emotional experiences compared to actual ones on advertisements, 203 participants completed the online questionnaire.The data suggest that different ideal affects are associated with different advertisement preferences and have better predictive power than actual affects.

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Whether You like It or Not Is More Related to How You Want to Feel: People Who Want to Feel High Arousal Positive Affects in Daily Life Prefer Interesting Advertisements.

Abstract

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