Nostalgia Intensifies the Preference for Authentic Products Via Psychological-Essentialism Preference

We propose that nostalgia invigorates psychological-essentialism preference, which spills over into authentic-products preference in marketing. We supported our mediation model in 10 studies (N = 2,259) using distinct nostalgia manipulations, and examining products in diverse dimensions of authenticity. Moreover, we identified both contextual and customer-based boundaries.