APS

2024 APS Annual Convention · 2024

Euphemisms in Low-Information Consumer Sources: Effective?

San Francisco, CA · May 2024

Poster · Social

  • Lauren Leach-Steffens
    Northwest Missouri State University

Abstract

The author examined college student perceptions of descriptors of used cars in a mocked-up ad. Students perceived the quality of a "certified" car was higher than "used" or "pre-owned".

Decision Making

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